Over the past few months, I’ve spent a lot of time thinking about marketing differently.
Not just Where should I post? or How many views did I get?
I’ve been paying more attention to something I think matters much more:
Are people actually engaging—and am I learning something from that engagement?
After testing different approaches, a few strategies have stood out. And surprisingly, they aren’t necessarily the ones that require the biggest audience.
1. Show the Product Solving the Problem
The best marketing strategy I’ve found is video demonstration.
Instead of simply telling someone what a product does, show them.
If you created a spreadsheet that makes managing finances easier, demonstrate how it works. If you created a template that saves someone time, show how quickly they can use it.
The important part isn’t necessarily creating a polished video.
It’s showing the connection between:
Problem → Product → Solution
People can actually see how the product might fit into their own lives.
That makes the marketing feel less like a sales pitch and more like an answer.
2. Conversations Can Sell Too
One of the more interesting things I’ve learned recently is that you don’t always need a video—or even a traditional promotional post—to generate interest.
Sometimes a conversation is enough.
I’ve seen this through discussions on Threads.
Talking honestly about a problem I’ve experienced and explaining how I solved it can naturally make someone else curious—especially if they’re dealing with the same problem.
They may visit your profile.
They may click your link.
They may eventually discover your product.
You didn’t interrupt the conversation to sell them something.
The conversation created the curiosity.
3. I Stopped Chasing Views
This has probably been one of the biggest changes in how I think about marketing.
I don’t focus heavily on views.
I focus on genuine engagement.
Thousands of views might look impressive, but they don’t necessarily tell me whether I’ve connected with the right people.
A thoughtful comment can tell me much more.
It can reveal a frustration.
A question.
A need.
An experience.
And genuine engagement can lead to clicks because people become interested in who you are, what you do, and what else you might have to offer.
4. Engagement Is Also Research
This is where marketing and product creation have started to connect for me.
I now use engagement to learn.
What are people struggling with?
What questions keep coming up?
What seems unnecessarily difficult?
What are people trying to accomplish?
Instead of creating something and then trying to convince people they need it, I can listen first.
Their problems may eventually point me toward something useful I can create.
In that sense, engagement isn’t just marketing.
It’s information.
What I Would Tell Another Business Owner
If you’re not engaging with your potential customers, you’re going to have a difficult time understanding what their problems actually are.
And if you don’t understand the problem, it’s much harder to create—or market—the right solution.
Marketing doesn’t always have to begin with:
“How can I get more people to see my product?”
Sometimes the better question is:
“How can I understand the people I’m trying to help?”
Because once you understand the problem, everything else becomes clearer.
What to create.
How to describe it.
What to demonstrate.
And ultimately, how to market it.
Final Thoughts
What I’ve learned is surprisingly simple.
Show the solution. Have real conversations. Pay attention to what people tell you.
Marketing isn’t only about broadcasting your message to as many people as possible.
Sometimes the most useful marketing happens when you stop broadcasting and start listening.
And that may be one of the most valuable lessons I’ve learned throughout this entire 90-day series.
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Coming Next Week
We’re getting very close to the end of this experiment.
And after everything I’ve tested, changed, learned—and occasionally gotten wrong—there’s one question worth answering:
What would I do differently if I were starting over today?
Find out next week:
7 Things I’d Do Differently If I Were Starting Over Today
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